What's Trending on Social Media? A cause of concern or an opportunity?

 

Image: credit to answerthepublic.com

The media is saturated with content that addresses "What's trending on Social Media?".

This described the reality of Social Media as a constant reshaping of consumerist behavior that drives capitalists and businesses. 

Five thriving social trends in 2022 according to Hootsuite (rephrased), are:

1. Digital communities of shared interests

2. Consumers are more adamant to be heard

3. Social Media as a prominent selling channel

4. A dynamic virtual storefront 

5. A holistic customer engagement

This social trend broke down the walls of boundaries between giants and the insignificance of the past, opening up a level playing field for newcomers. Where can the newcomers contribute to this new value-creation line? 

1. The birth of a new breed of Content Creators, the influencers.

2. A new set of Social Media listening skills.

3. Need for Social Media Market Intelligence solutions.

4. An enhanced customer experience-driven platform.

5. Keeping up with the dynamic need of customer serving through technology.

Is an opportunity but also a threat for those who remain complacent. 

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